PETER FERRETTI

Senior Director, Revenue Management

As Senior Director, Revenue Management, Peter works with the property, marketing, and group sales teams to ensure that each property has the right strategies in place to maximize profitably.  

Peter has a broad background in revenue strategy from a diverse set of properties and companies. In addition to leading pricing strategy, he has managed sales teams, rebranded a major Northwest spa, and has been the General Manager of a four-star hotel in the Bay Area. He brings a data driven approach to both revenue management and marketing. 

Prior to joining Columbia Hospitality, he led the revenue efforts for Coastal Hotels, Destination Hotels at Suncadia, Pan Pacific Hotel Seattle, Salish Lodge & Spa, Hotel Los Gatos, and The Cypress. 

Peter is both a Purdue University graduate with a B.S. in Hospitality Management and a University of Washington, Foster School of Business grad with an MBA in Marketing and Pricing. He enjoys cooking new and creative recipes, particularly fresh fish he has caught. He has summited four 14,000’+ mountains in the San Juan Mountains of Colorado and started playing the acoustic guitar during the first part of the pandemic. The word that best describes Peter is: compassionate.