Our Approach

We are not a one-and-done management company, quickly demonstrating how you, as an owner, will see short-term gains. Through our deep commitment to true partnerships, we are in for the long-haul, driving long-term success year-after-year, dedicated to increasing your performance and profitability.

Competition for customers and rev-share continues to intensify as supply grows in markets and the appetite for unique experiences only increases. Staying on top of fluctuating trends, evolving demographics and psychographics, and the pure need to stand out in the crowd has never been so critical. We put your brand at the forefront, working behind the scenes to bring your brand to life, telling your unique story to enhance the connectivity between your property and customers, building loyalty and advocates for your brand along the way.

Everything (and we mean everything) we do drives your business forward. We don’t do ‘random’ when it comes to your success. We make sure to deliver unexpected and unparalleled experiences at every turn. Check out our Case Studies to learn more about the trails we’ve blazed to create exceptional experiences.

We develop strategic plans that include creative experiences and exciting events to attract customers and keep them coming back. We maximize market share during peak demand times, while driving-up reservations, memberships and tee times during lower demand times.

At Columbia, we believe that food and beverage can (and will) be financially viable within your operation. Between the power of our purchasing programs, rigorous expense controls, smart and sustainable sourcing, and creative programming, our food and beverage outlets delight on the dinner plate and the P&L.

Being part of Columbia Hospitality opens doors to lower cost purchasing programs that make your dollars stretch farther. As much as possible, we participate with purchasing partners as a portfolio, extending to you the purchasing power of all properties combined, driving down costs and elevating options and quality.

Through our revenue management and rate strategy, we ensure we’re not leaving money on the table any time of the year. We utilize strategic rate setting for our properties to maximize revenue during high demand. We also implement creative and compelling seasonal offers and experiences to cater to our customers’ wants and your property’s needs.

We have thousands of talented, hospitality-centric team members, which takes a deep recruiting network. Between our rigorous and values-aligned hiring criterion and on-going training, we develop highly dedicated team members. And with similar positions at dozens of properties across our portfolio, our task force deployment offers turnover protection for even the most specialized positions.

We bring expert Marketing/Communications, Human Resources/Training, Accounting, and Food and Beverage support to allow your operation to focus on the guest experience. Our management services model provides specific domain and call-center support that may otherwise be unaffordable to many properties.

We hope we never have to provide crisis management support; however, we have a team of tenured PR professionals at the ready to manage your asset’s reputation through the crisis.